The human is the drug of the future and I am the dealer

Would you dare to try out a human being in the design phase? Neither upstream nor downstream? Are you afraid of a bad trip? This legitimate but short term fear prevents you from enjoying all the benefits that it can bring you. Asking questions, listening, observing will bring you much more than expected, not only in economic terms but also in HR and organizational terms.
Then look through the keyhole like Alice and let yourself fall into Wonderland. Your ego could take a hit, in the moment. But in the long term, by learning from your users, you will know how to offer them a better, rewarding and adapted experience (for them and for you).
I am not an UX evangelist but rather a UX researcher, for 15 years: I do not promise bring you God but more the human, its emotions, its motivations, its contradictions. I will explain to you how complicated and surprising the human being is and how you can manage it (which method for a valid and exploitable data collection)