10h50 - 11h30

Atlanbois I

The Future of Retail by Google

The world of retail and the ways in which we consume are already significantly affected by Digital. However, at Google, we think that we are still at the beginning of the revolution What are the major trends that we are observing? What will this revolution amount to, changing the role of the retailer, and the approaches used in business, marketing, and the stores themselves.