Friday

09h00 - 09h40

Salle Maxi

Online communications and porn

Marketing is often genuinely difficult for adult brands: very tight budgets, reluctant third party providers, censorship and taboos are as abundant as ever in 2017 even if porn is king. Mainstream and adult media exist side-by-side but with very little crossover. However, some brands have found several online resources that have enabled them to reach out to a mainstream audience at low cost due to the generosity of the media.