Why brainstorm sucks ?

Over the course of thirty minutes, we’ll experience:
The basis behind ideas: how your brain loves coming up with new ideas
The cardinal sins that harm your ideas
Three structured methods for creating new ideas

Yes, it’ll be a crash course; but it’ll change the way you think about thinking forever.

Oh, and after the presentation, I won’t even have to explain to you why the brainstorming approach that we’re all used to sucks.