09h10 - 09h50

Insula II

A/B Testing – Why? What? How?

How often do you change the colour of a button on your website? How often do you change the layout of a part of the website? How do you measure the effect of these changes? Do you just make an assumption that your changes will be liked by your users/customers? I will be talking about a data-driven approach – A/B testing. I plan to cover these aspects –

– Why should you use A/B testing in your business?

– What all can you test using A/B testing?

– How can you do efficient A/B testing of change in your product?

I will also cover some scenarios where A/B testing may not work or may fail and how you can overcome those limitations by being careful